Ridemakerz
Services: Brand Vision / Creative Direction for Product, Process and Store design / Website
Classic Media
Property: Where's Waldo
Services: Branding, Licensing Presentation, Style Guide
Chorion
Property: Eric Carle
Services: Licensing Vision, Licensing Presentation, Style Guide, Branding and Packaging
World Wildlife Fund
Services: Brand Vision & Licensing Style Guide
VF Corporation
Property: Wrangler
Services: Branding, Packaging & Product Design
Diageo
Property: GUINNESS
Services: Licensing Vision, Style Guides, Marketing, Digital
Andy Warhol Foundation
Services: Branding, Inspiration Guide, Style Guides
Bravo
Services: Brand Vision, Inspiration Guide, Product Design
General Motors
Property: Corvette Racing / Badboyvettes
Services: Brand Vision, Icon Development, Licensing Style Guides, Creative Direction, Marketing Campaign, Product Design
Gabriel & Co. New York
Services: Brand Strategy, Creative Direction, Ad Campaign, Digital Design and Strategy
Conde Nast
Property: The New Yorker
Services: Licensing Vision and Presentation
Bolder Media
Property: Wow! Wow! Wubbzy!
Services: On-Air and Licensing Logos, Licensing Vision, Style Guide, Product Design, Digital
Ridemakerz
Services: Brand Vision / Creative Direction for Product, Process and Store design / Website
Car customizing. Automotive authenticity passes the Dad filter, making RZ the rare toy that creates a true bonding experience between Fathers and Sons. Invited by Pixar to interpret their Cars characters with RZ design attitude.
Classic Media
Property: Where's Waldo
Services: Branding, Licensing Presentation, Style Guide
Branded the ultimate adventure seeker for young adults who grew up with Waldo for its re-launch via licensing. Waldo is spotted everywhere now - virally, online, at events.
Chorion
Property: Eric Carle
Services: Licensing Vision, Licensing Presentation, Style Guide, Branding and Packaging
Created the vision and techniques for the sensitive translation of Eric Carle's beloved picture books into licensed products - drawing upon Eric's lessons in creativity, discovery, play and learning.
World Wildlife Fund
Services: Brand Vision & Licensing Style Guide
Brought the Mission to life for a whole new generation of consumers via a brand extension program that captures the Muddy Boots field experience in native art styles.
VF Corporation
Property: Wrangler
Services: Branding, Packaging & Product Design
Took Wrangler on an unprecedented move from the mass market upstairs to Fred Segal and Barneys. Visibility and credibility in leading edge retailers opened the door to a previously unattainable mid-tier market.
Diageo
Property: GUINNESS
Services: Licensing Vision, Style Guides, Marketing, Digital
Extending brand GUINNESS to reach new target markets with merchandise, branding, and Diageo's first iPhone App. Multi-media Brand Story is brought to life in the Las Vegas retail store.
Andy Warhol Foundation
Services: Branding, Inspiration Guide, Style Guides
Won Art License of the Year four years in a row. KICK's Inspiration Guide gives world-class designers a context to design into without stifling creativity. Continues to attract elite licensees worldwide.
Bravo
Services: Brand Vision, Inspiration Guide, Product Design
Articulated the Bravo brand vision with inspiration, guidelines and guardrails for Licensing. Translated the BUZZY TV spirit into unique, salable and non-promotional merchandise.
General Motors
Property: Corvette Racing / Badboyvettes
Services: Brand Vision, Icon Development, Licensing Style Guides, Creative Direction, Marketing Campaign, Product Design
KICK invented the BADBOYVETTES brand and racing icon making Corvette relevant to a younger and wider audience."...one of the greatest automotive marketing logos of our generation" - Jalopnik
Gabriel & Co. New York
Services: Brand Strategy, Creative Direction, Ad Campaign, Digital Design and Strategy
The "Redefining Engaged" campaign reveals the passion and emotion of true "engagement." Gabriel now has a distinct leadership position and a compelling and relevant voice across all media.
Conde Nast
Property: The New Yorker
Services: Licensing Vision and Presentation
Captured the New Yorker's rich, witty sensibility and created a vision for consumer products that reaches far beyond the core readers to an expanded audience of world wide sophisticates.
Bolder Media
Property: Wow! Wow! Wubbzy!
Services: On-Air and Licensing Logos, Licensing Vision, Style Guide, Product Design, Digital
Delivered Wubbzy's Whimsy - a turnkey design vision and the tools to create a hit licensing program including mobile apps. Cool - not just kiddy.
We give our clients the creative edge to monetize their intellectual property and establish brands that lead in the short and long term.
WE HIT MOVING TARGETS
And we hit them season after season, keeping the brand fresh and potent. The world moves quickly and our fashion training and perspective, mixed with analysis of your business and goals, provides the edge.
Using our unique fashion-marketing lens* we filter research and trends to provide an insight into your brand and the market, expanding your potential consumer well beyond your core audience.
*FASHION MARKETING LENS: A BRIEF EXPLANATION...
In this ever-changing world, the latest wow-techno-gizmo is obsolete within a few months only to be replaced by "the next great thing." The only major billion-dollar industry that has ALWAYS lived by this fast-track dynamic is the Fashion Industry. Fashion is where, season after season and year after year, designs are routinely discarded for "the next great thing." Some stick. Most sputter. Fashion moves on. Our fashion marketing experience has given us the ability to spot real trends from fads and what is really "the next great thing"... we position it... brand it... and design it.
EXAMPLES:
RIDEMAKERZ
BADBOYVETTES
GABRIEL & CO.
EXAMPLES:
THE NEW YORKER
ERIC CARLE
WALDO
EXAMPLES:
GABRIEL & CO.
RIDEMAKERZ
BADBOYVETTES
BRAND VISION
KICK guides you through process steps to get at the hidden essence and opportunities for monetizing your assets. Brand Vision work runs the gamut from brands created from scratch to brands repositioned for new markets
PRESENTATION
Whether pitching to a licensor, a licensee, a sponsor or even colleagues, our presentations will communicate your brand vision and business plans - and get results
CREATIVE DIRECTION
KICK can act as your Creative Director - everything from developing a look and feel for your property to directing teams of design professionals inside your organization
EXAMPLES:
WHERE'S WALDO
WOW! WOW! WUBBZY!
WORLD WILDLIFE FUND
EXAMPLES:
ANDY WARHOL
BRAVO
ERIC CARLE
EXAMPLES:
RIDEMAKERZ
WRANGLER
BRAVO
STYLE GUIDE
A tool kit for brand owners to use internally and give to their licensees to insure on-brand translations and extensions. Gives vision and direction for developing product with real brand integrity.
INSPIRATION GUIDE
For the highest level of creative designers.
Establish a brand in an evocative way that acts as a launch pad for creative designers to push the boundaries of a brand, while staying true to its DNA.
PRODUCT DESIGN
KICK's roots are in Product Design - Fashion, Accessories, Toys & Electronics
We thrive on stretching the limits of manufacturing - to get factories to do things they didn't know they could do - and our designs garner patents for our clients.
EXAMPLES:
GUINNESS
GABRIEL & CO.
BADBOYVETTES
EXAMPLES:
ERIC CARLE
WRANGLER
WHERE'S WALDO
EXAMPLES:
WOW! WOW! WUBBZY!
GUINNESS
GABRIEL & CO.
MARKETING CAMPAIGN
Campaign concepts for execution in print, digital & environmental - from the look & feel to the messaging
With your brand as the core inspiration, KICK provides concept to execution for print, digital & environmental campaigns
BRANDING
Strong, consistent brand statements for all media
Brand architecture and mapping, creation of new brands and sub-brands or redefining existing brands to unify the message and strengthen relevance and recognition.
DIGITAL
From digital video installations to Mobile App design & development, we conceive, design, develop, manage and market for digital platforms.
KICK was formed from roots in fashion, licensing, & manufacturing.
Eddie and Kathy directed Mickey & Co. by JG Hook, the first-ever character licensing and retail business for upscale adult apparel, credited with launching a whole generation of fashion, lifestyle and retail businesses including the Disney Store. KICK was launched in 1990 as an independent creative studio to serve licensors, licensees, and theme retailers. 20 years later, KICK's business has evolved and grown to impact core brands as well as extend them for today's contemporary consumer.
OUR APPROACH IS INTERDISCIPLINARY AND CUSTOMIZED.
We are based in NYC and our talent-base of in-house staff and wide-ranging network talent is unparalleled: Designers, Illustrators, Copywriters, Photographers, Merchandisers and Multimedia developers. We cross-pollinate our learning and build custom teams to best serve each client.
with a background in design, brand building, character licensing and new media. His creative vision has been the catalyst to launch new brands and to drive existing brands into new areas. Eddie is a co-owner of KICK Design as well as the creator of the KickMap of the NYC Subway - the critically acclaimed "better" NYC Subway map with over one half million Apple App downloads.
is a fashion designer and trend forecaster by training and brings this perspective to her work as the President and co-owner of KICK Design. Her expertise includes the sensitive and innovative translation of brands to leading edge fashion, home furnishings, and experiences, with a deep understanding of production. Past roles include fashion designer for men, women, and kids.
is a business developer, senior account manager and producer of select projects including mobile applications. For over 10 years she has worked with the KICK team to position new and existing brands and products for growth. She began her career in children's multimedia at CTW and JP Kids, working with the Disney Channel and PBS, and then moved to fashion licensing before joining the agency-side of the business.
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